Lightweight gold jewelry, a fusion of elegance and contemporary


Light weight contemporary jewelry is in vogue. Jewelry designers and various jewelry stores are focusing on lightweight jewelry collection to cater huge demands. The light weight gold jewelry range is partly influenced by western culture, which blings less flashy and comes in wide range of stunning designs.

Gold is considered as one of the most coveted metal which is popular for its divine yellow color and is associated with purity, luck, and auspiciousness in some cultures around the world. Even a decade ago, traditional heavy gold ornaments were considered as the status symbol. But coordinating with the ever-changing fashion scenario, the trend has also shifted to light weight ornaments. Manufacturers and designers are focusing more on crafting theme based jewelry that works well the fashion conscious people.

Jewelry designers are well aware of the elegance of traditional jewelry designs, and its admiration among the young generations. Thus they cleverly adopted the fusion theme to craft light weight gold jewelry which is quite appealing and affordable. Teenagers and youngsters are in awe of these attractive pieces which is perfect for a daily and regular use. Modern women are no longer fond of heavily embellished jewelry that their ancestors used to wear. Instead, they are interested in stunning and less flashy light weight ornaments.

It’s always not about fashion; comfort level is another important factor. Most of the women, be she is a housewife or a professional prefers to look simple with minimal accessories and ornaments for a perfect look.  One can simply team up light jewelry with ethnic as well as western outfit without a doubt. These light ornaments due to its light weight factor are crafted into amazing designs and patterns by the manufacturers. These ornaments are comfortable and classy and add a hue of glitz and glamour to a woman’s personality.

Gold jewelry is a must-have in any woman’s wardrobe. Today’s women will look for jewelry pieces that are stylish and classy rather than the boring and heavy jewelry. Among the lightweight ornaments, light earrings and pendants are the most popular fast moving items in any jewelry store. The best thing about light weight jewelry is that it can be worn on anytime and on any day without making you look like you are going to a wedding.

With such a positive style statement factor, this light gold jewelry holds some drawbacks about it. Light weight gold ornaments are hollow inside and are not purely original.The metal is mixed up with other metals and alloys to reduce its weight.

Whatever is the consequence, but the popularity of light weight gold jewelry is undeniable. This jewelry trend is ruling the fashion world and people are embracing it for a youthful and elegant appearance.

Gold and Silver: They do glitter together in the stores of GGJ

What else can be more mesmerizing to the women who love to adore jewelry than a piece of gold ornament? Well, people do love ornaments and women love them more! So, there’s no limit of demand when it comes to jewelry. Gold & silver are the piece of metal that the women & the connoisseurs love to wear. What if they can be found together and that too at a cheaper price? Well, Guinea Gold Jewellers Pvt. Ltd. has started making this impossible ‘possible’ with their exclusive “SONA KINLE RUPO FREE” offer.

On the upcoming occasion of Bhai Dooj, Guinea Gold Jewellers Pvt. Ltd. Strives to focus on their special offer of free silver items with every purchase of gold items of a particular amount. The offer is carried out in their every store including the branch at Aesby More and Benachity, where they offer the hallmarked silver to be taken as the free item. Their new offer “SONA KINLE RUPO FREE” has made a month complete and people are really impressed with the unique & creative designs of the ornaments.

The new venture of GGJ tells a success story that shows their journey from rags to riches. The CEO, Mr. Nirmal Kr. Ghosh had begun from a small room and has ended up in expanding his business to one of the leading jewelry stores of Bengal. Their forte lies in offering the BIS hallmarked jewelry and they boast of being the pioneer of delivering the hallmarked silver items in Bengal. They also provide 100 % pure GSI certified gemstones that are used for astrological purposes.

On the auspicious ceremony of Bhai Dooj, GGJ wants to contribute for both of them. The huge collection of bangles, necklaces, earrings and tops, pendants, rings, and bracelets are for the sweet sisters. If the sister is working, gift her lightweight jewelry that she can wear anywhere she wants. On the other hand, sisters can also gift their brothers the unisex rings, bracelets, chains & pendants that can be worn by both the men & women.

GGJ offers diamond jewelry too from their joint venture with Gitanjali Nakshatra. Find the exclusive diamond necklaces, rings, chains & earrings from the official websites of Guinea Gold Jewellers Pvt. Ltd.

GGJ is dedicated to bringing satisfaction to its clients and therefore, it also offers a gold saving scheme for them, where the client can save money in installment in the scheme, for which the equal value of gold will be stored. This will be continued or 11 months and the scheme matures at the end of the 11th month. It is mandatory to collect the jewelry before the completion of the 12th month. The scheme turms to be mature by GGJ offering the same amount of the installment as the discount on the purchase of the jewelry.

Guinea Gold Jewellers Pvt. Ltd. has a mission of delivering people the right jewelry. All their ornaments fall under the rules of SEBI and therefore, are authorized. Along with the uniquely designed jewelry, GGJ guarantees to offer satisfaction to all their customers.